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5 Ways to Market Self-Published Books on a Shoestring Budget

5 Ways to Market Self-Published Books on a Shoestring Budget

Self-publishing books is on the rise, as even celebrity and well-known authors opt for that route to publication. In fact, Lulu.com reports that the number of print titles they produced in 2011 was approximately 50,000, which represented a 9 percent increase over the prior year. In addition to their print sales, they also published over 115,000 new e-book titles last year, which was a 22 percent increase. Self-publishing has been made easy, but authors can increase their chances of sales success by making marketing a priority.

“Authors don’t need to spend a lot of money to market their books,” explains Sarah Gilbert, director of sales at Lulu.com (www.lulu.com), a self-publishing company. “There are plenty of marketing options that are either free or quite affordable, all of which can help authors to reach their target market and sell more books.”

Here are 5 ways that authors can help to market their self-published books on a shoestring budget:

Tony Award winner Brian Stokes Mitchell appears at the Hylton Performing Arts Center

Tony Award winner Brian Stokes Mitchell appears at the Hylton Performing Arts Center

Dubbed Broadway's "last leading man" by The New York Times, Tony Award-winning singer, actor and entertainer Brian Stokes Mitchell will appear at the Hylton Performing Arts Center on George Mason University's Prince William Campus on Saturday, May 5 at 8 p.m.

Taking the Hylton Center's Merchant Hall stage for the first time, "Stokes," as he prefers to be called, brings a thrilling program showcasing his dynamic repertoire, which includes timeless show tunes, heartrending ballads and classic loves songs, such as "Embraceable You," "They Can't Take That Away From Me," "It Ain't Easy Being Green" and his showstopper, "The Impossible Dream" from "Man of La Mancha." Stokes earned a Tony nomination and the Helen Hayes Award for his role as Cervantes/Quixote in the 2002 Broadway revival of this classic musical.

Gaylord National Celebrates Fine Wine & Food May 5

Gaylord National Celebrates Fine Wine & Food May 5

Food and wine lovers will unite this weekend during the 2012 National Harbor Wine & Food Festival happening May 5-6 with over 150 different wines, beers, and spirits at your disposal.

To enhance the weekend wine experience, Gaylord National Resort and Convention Center will also be offering a unique wine dinner at the Old Hickory Steakhouse featuring Cooking Light and Tortoise Creek Wines on Saturday, May 5.

This intimate five-course dinner will be paired with distinct, flavorful wine, and a seasonally inspired artisanal cheese course that will take place inside one of the river front rooms overlooking the Potomac River.

Highlights from the menu include Oysters, barely seared Salmon with Spring Veggies, and Lamb Porterhouse.

D.C. Food Truck Festival Comes to RFK May 5

D.C. Food Truck Festival Comes to RFK May 5

No Cinco de Mayo plans? You're in luck.

Curbside Cookoff: Trucko De Mayo is set to take place on Saturday, May 5 from noon until 9:00 p.m. on the RFK Stadium Festival Grounds. The food festival features free admission, live music, two bars and over 35 food trucks including Dangerously Delicious, Fojol, DC Slices, Curbside Cupcakes, Red Hook Lobster and more!

School of Rock, a rock band consisting of students ages 8 to 17, will perform from 4 – 6 p.m.

For more information, and a full list of participating vendors click here!

Prince George’s County Celebrates Asian Pacific American Heritage Month

Prince George’s County Celebrates Asian Pacific American Heritage Month

 

The following information was sent to us by Christy A. Lipscomb:

In recognition of Asian Pacific American Heritage Month, the Office of the County Executive, Asian-American Heritage Month Committee, Prince George’s County Council, Maryland – National Capital Park & Planning Commission, Prince George’s County Public School System and Prince George’s Office of Community Relations will jointly host this upcoming celebration.